Comunicación de bien público: Impacto y recordación de las campañas sobre la prevención del cáncer de mama en Mendoza, Argentina

Public good communication: Impact and recording of campaigns on breast cancer prevention in Mendoza, Argentina

Abstract

Abstract:

Breast cancer is the cancer with the highest incidence and fatality in women in Argentina. Mendoza presented a mortality rate above the country's average. To reduce this, it is crucial to work on secondary prevention that includes communication strategies. In this work, the opinion and recording about public good campaigns are analyzed.

Introduction:

Methods:

The methodology chosen was to surveys in social networks.

Results:

The scope was 760 women who declared that they took care of their breast health with a gynecologist (80%), a clinical doctor (10.1%), a mastologist (8.5%) and 12.8% did not does. 19.7% reported that no clinical doctor instructed them to perform breast checks. Regarding their references on health issues, they follow the advice of the gynecologist (70.5%), clinician (53.7%), friends and/or family (31.3%) and social networks/influencers (8.6%). They obtain information on health issues through Google (56.2%), Pubmed or official pages (32%) and Instagram (29.6%). They consider that the campaigns serve to raise awareness (84.7%) and 60.9% remembered having seen some advertising, but only 11% could describe something, mostly a pink lasso and breast self-examination, on Television (56.3%) and Instagram (38.7%). 81.9% selected that they did not participate in breast controls motivated by an advertising campaign.

Conclusion:

It is evident that the campaigns are little remembered and do not lead to action.